Retail Media Network's Next Big Move: What It Means for Mobile Marketing Industry

The advertising landscape is undergoing a seismic shift, and at the center of this transformation lies the rapid growth of Retail Media Networks (RMNs). Once confined to e-commerce platforms, RMNs have evolved into powerful advertising ecosystems, offering unparalleled targeting capabilities and first-party data-driven insights. For mobile app marketers, the next phase of retail media’s evolution represents an unmissable opportunity to rethink growth strategies and unlock new avenues for user ac

3dot14 strengthens its presence in Korea

The company announces the appointment of Jun Hyun Kim as Vice President of Strategy to lead its Korea operations

Amazing Macro mobile trends witnessed in 2021

2021 has been a promising year for mobile platforms. There has been a huge growth in users of mobile apps and this has led to some amazing trends. In this article we will discuss in detail about these trends and analyse its effect on mobile markets of 2022. Mobile first markets spend one third of waking hours on mobile Across the top 10 markets analyzed, the average time spent by users surpassed 4 hours 48 minutes in 2021, which is a 30 percent rise from 2019. Some countries like Brazil, In

Strategies that can turn your Mobile Game Advertising towards better Return on Ad Spend

Mobile games are one of the most popular and dominating segments in the mobile platforms today. As the segment is becoming more and more popular, there are tons of new games that are launching every year. And with so many options available, it is becoming equally difficult to get your mobile game downloaded onto users’ devices. There is a huge growth in the number of channels, networks, and techniques available to advertisers today. But understanding the market in depth is very crucial. What ma

The growing market of mobile first platforms in India

The market dominance of mobile first platforms in India has been growing for a long time now, with cheaper data plans and massive increase in the sale of smartphones. And due to the Covid 19 pandemic situation, this industry has seen growth like never before. There has been a lasting implication of the pandemic on the mobile economy and some key developments that have changed the consumer experiences post pandemic. In this article we will analyse the growing mobile first market in detail and tr

The era of dominance for Fintech mobile apps

There has been a great inclination towards mobile in the financial sector. The advent of Mobile has created a radical shift in the financial industry. Standing out in the Fintech marketplace is becoming increasingly difficult as a growing number of sophisticated and technologically advanced firms saturate the industry. Meanwhile, traditional institutions are only now starting to catch up. This article enables marketers to understand the changing financial ecosystem in order to plan and adapt f

The future of Marketing measurement capabilities after the launch of ATT framework by Apple

The launch of App Tracking Transparency(ATT) framework by Apple in iOS 14.5 has been one of the most important events in the history of Digital Marketing. While it was certainly a welcomed move as far as consumer privacy was concerned, ATT created a massive challenge for mobile app marketers. Suddenly, data was mostly limited and aggregated, making things totally different for user level-driven measurement and optimization. And the question that first comes to our mind is “How did ATT impac

User Acquisition spendings by apps has seen a 40% YoY rise in 2021

User Acquisition budget in 2021 has reached somewhere in the range of $78-$83 billion, which is a 40% YoY increase. Although the jump in Anroid and iOS varies slightly. There has been a 50% rise in Anroid whereas 26% in iOS, and the reason behind the growth in each OS was entirely different. iOS has seen a 5% dip in Non Organic Installs (NOIs) but at the same time there has been a significant rise in effective cost per install, which drove budgets upward. Ad prices increased by 20% to as muc

Game App Marketers: Time to find that right balance between your User Acquisition & Retention Strategy

Amidst a chaos of more than 480,000 games available to the user to download and play, grabbing the attention of the right user for your app isn’t that simple. According to AppAnnie’s State of the Mobile 2022 Report, mobile game downloads showed a massive growth of 3.03 billion downloads during the pandemic and of course, the right time to act upon this is now. With the mobile gaming sector accounting for $116 Billion worth of ad spend among all other sectors; it has become more significant than