Post-pandemic advertising techniques - An introduction to Programmatic Advertising

Programmatic is growing rapidly every year. It’s essential to embrace the trend and integrate it into your workflow to boost and optimize your mobile marketing efforts.

Programmatic Video Advertising in India

Videos have emerged as the most preferred form of content over the last few years on the wave of an unprecedented global growth in video consumption.

Different Types of Programmatic Deals

The programmatic playing field was long dominated by Open Auctions, with their quick efficiency and scalability. As with any technology, it evolved as the industry began to shift its focus. Private Exchange and Programmatic Direct Deals (like Preferred Deals and Programmatic Direct) are now at the forefront. Interestingly, Private Exchange deals overtook Open Exchange ones for the first time in 2020, and we expect the trend to remain. Open Auctions as expected for anything open to all had its o

Contextual Advertising can fill the post-IDFA void

The mobile advertising industry has been on the outlook for alternative solutions to the changes and Apple themselves have shown willingness to participate in solving the upcoming challenges. In this article we explore how and why contextual marketing is being used for user targeting.

Advertising Strategies for The New World

With the wake of Covid-19, we are navigating through an uncertain time. The breakout of Corona Novel Virus brought the global economy to its knees- from large business sectors to neighbourhood small businesses this pandemic didn't discriminate.

How Has Internet Consumption Changed During Lockdown

As the whole world is adjusting to the new “normal” in the era of Covid-19 and the confinement of four walls, internet has become more vital than ever. Offices and workplaces became a cozy workstation at home. Even schools, colleges and universities went online.

Are the brands ready to spend in AR/VR as an advertising channel?

With daily technology advancements, new mediums for advertising a product are appearing. AR and VR advertising are the latest entrants. With a whopping spending increase of 94% from 2014-2017, AR and VR are emerging as the newest channels in the marketing industry.

Is Snapchat a Challenge to Google and Facebook Duopoly in the Adtech Space

Facebook and Google’s duopoly in digital space is a fact well established by subsequent Appsfyler’s Performance Index reports. Even though Facebook and Google are continuously maintaining their duopoly in the market, emerging players are improving their market share and ranking up.

Appsflyer Performance Index March 2019 Analysis

Appsflyer, a global leader in mobile attribution and analytics, rolled out its comprehensive performance index analysis, Edition VIII, covering the later half of 2018.