3dot14 strengthens its presence in Korea

The company announces the appointment of Jun Hyun Kim as Vice President of Strategy to lead its Korea operations

The growing market of mobile first platforms in India

The market dominance of mobile first platforms in India has been growing for a long time now, with cheaper data plans and massive increase in the sale of smartphones. And due to the Covid 19 pandemic situation, this industry has seen growth like never before. There has been a lasting implication of the pandemic on the mobile economy and some key developments that have changed the consumer experiences post pandemic. In this article we will analyse the growing mobile first market in detail and tr

Programmatic Mobile Advertising Trends for 2022

3.14 Mobitech, an esteemed name in the mobile advertisement segment, follows a result focussed approach to improve your returns and can help you adapt to the new trends and stay ahead compared to your competitors.

3 Lessons from CRED for the Mobile Advertising World

Imagine yourself sitting behind a desk in Finland in the year 2000 sending out a normal SMS containing the news headlines of the news organisation that you work for. It’d be hard to fathom in your wildest dream that you’d be the trailblazer of an industry which is going to be worth above $60 billion in 20 years. The News headline messages, mentioned above, included advertising, and so the mobile advertising and mobile marketing began and thereafter marketers began to experiment with this new ex

History of App Monetisation

The Formative years You want to eat something nice - you use an app to order from your favourite restaurant. You want to go from point A to B - you open an app to book a ride. Apps have become an innate part of our lives but one doesn’t realise that apps only became a constant name in the digital world since the creation of the Apple App Store in 2008. Just twelve years! In these terms, the app market is certainly young, but what it lacks in maturity it more than makes up for in its ability to

Covid-19 Impact : Rise in Gaming

But it’s online games that take the sash for keeping people entertained in the confinement of their home. Coronavirus study survey carried out by NRG dated 03.16.2020, shows 47% people are playing more video games worldwide than before the outbreak.

Impact Of COVID-19 On Mobile Advertising

Although there has been a rise in the available ad impressions during lockdowns, the entire mobile adtech industry has seen a drop in its revenue due to lowered CPMs

The potential of LATAM (Latin America) in digital advertising

Considered to be the fourth largest market for mobile advertising in the world, Latin America is a region where smartphones are more of a necessity than a mere luxury.