Digital marketing and mobile advertising is a fast-moving field, and it is important to constantly evolve and stay updated to stay ahead in the game. It is a good time of the year to analyse the trends that have made a massive difference in 2021 and know what 2022 has in store for you?

So let us understand the trends that will greatly impact mobile advertising this year.

  • Video Creatives: With the massive growth in mobile traffic over the last few years and with pocket-friendly mobile data plans, video streaming has gained tremendous popularity these days. And this is the reason why TikTok, Instagram reels, and youtube channels have become so popular in a short period.

    Latest studies on mobile traffic indicate that people prefer video content. And so video marketing is undoubtedly a crucial mobile advertising trend of 2022. It is important that your digital strategy focuses on making marketing videos.


  • Shoppable Content: The world of shopping has undergone several changes. The last few years have witnessed a huge increase in e-commerce sales, and more and more customers prefer to purchase online over brick and mortar stores. And the COVID 19 pandemic has pushed it further.

    This has created a growing urge to find various new methods to make online content “shoppable”.

    People now purchase products directly from advertisements they see while watching their favorite videos or playing games. What matters the most is that your ad can grab their attention and they can relate to your content. Most importantly, delivering the content to the right audience through targeted advertisements.


  • Managed Services: If your programmatic ad campaigns are not delivering results as you expected, in most cases, it is because of improper campaign configuration and lack of optimisation. And often it is complicated to manage all these on your own. Even if you hire qualified employees to look after it, programmatic requires a specific skill set and expertise and so it will consume a lot of time in training. On the other hand, if you turn to managed services on DSP, using the same interface of DSP, full-service specialists will manage all your ad campaigns even if you have plenty of them planned across channels. Plus, using their knowledge about the most popular digital ad formats, traffic fluctuation patterns, the optimal sizes for reaching particular KPIs, etc., they will help you to build complex media strategies based on tested and proven advertising practices. This has proved to be a cost effective and more result oriented method. Advertising is not static, the traffic volumes are constantly changing and if yesterday one medium was peaking today, campaigns may require you to distribute ad budgets differently. In ever-changing advertising realities, brands and agencies that use services of professionals with sufficient expertise in programmatic domain will reduce their budgets with time.


  • Growth of mobile gaming for programmatic display: Mobile gaming industry depends on user acquisition and retention to a great extent and so they invest heavily in advertising spends.
    Today with an increasingly huge number of mobile games available to users, it is very challenging to get noticed and convince users to download your game. So displaying your games to the right audience has become very important. And targeted advertisements are the only way to achieve this.
    The mobile gaming industry is one of the top industries where programmatic mobile advertising is very popular because of its efficiency and targeted delivery of ads. The success of this industry thrives on reaching out to the target user base and programmatic ads have proved to be effective in doing so. Building this strategy starts by knowing who the players are: what categories they play, and their motivations and needs, to capture the most valuable audiences. Ad campaigns need, therefore, to cater to both existing and new players. Capturing both groups' attention requires a different approach in how programmatic campaigns are planned, executed, and optimized.  

Now that we have understood the new advertising trends that will lead our way ahead in 2022, we must analyse our advertising needs and plan our strategies accordingly with proper guidance.

3.14 Mobitech, an esteemed name in the mobile advertisement segment, follows a result focussed approach to improve your returns and can help you adapt to these new trends and stay ahead in your segment.