As we step into 2025, the mobile advertising landscape is evolving at an unprecedented pace, driven by emerging technologies, shifting consumer preferences, and fresh advertising opportunities. For advertisers, this means rethinking ad spend strategies to stay ahead in a fiercely competitive market. At ARC, we specialize in acquisitions and retargeting, and we're here to guide you through the key trends reshaping the mobile advertising world.

AI: The Game-Changer in Advertising

Artificial intelligence (AI) has revolutionized how advertisers strategize, execute, and optimize their campaigns. In the past two years, searches for “AI advertising” have skyrocketed by nearly 600%, highlighting the growing reliance on AI-driven solutions.

At ARC, we see AI as the key to creating smarter, faster, and more personalized advertising strategies. By analyzing user behavior, optimizing impressions, and predicting outcomes, AI helps brands make every dollar count. Studies show that nearly 70% of digital marketers have already integrated AI into their strategies, and the results speak for themselves: better targeting, higher ROI, and campaigns that resonate deeply with consumers.

The Rise of Short-Form and Soundless Video Ads

Consumer attention spans are shrinking, and brands are responding with ultra-short, soundless video ads that captivate audiences within seconds. Research shows that over 90% of consumers engage with short-form video content during their leisure time, while ads exceeding 15 seconds often struggle to retain viewers. Silent videos, complemented by captions and outstream formats, are also gaining traction as platforms like Facebook report that 85% of users watch videos without sound. This trend emphasizes the importance of creating concise, visually compelling content that delivers impactful messages without relying on audio.

Mobile Gaming: A New Frontier for Advertisers

Mobile gaming is no longer a niche—it's a powerhouse for user acquisition. Nearly 70% of gamers say they would rather give up social media or TV than quit mobile gaming. What’s more, reward ads, where players receive in-game perks for watching an ad, have emerged as a highly effective tool for driving engagement.

At ARC, we’ve tapped into the mobile gaming audience by crafting retargeting strategies that resonate with this diverse demographic. Surprisingly, 46% of mobile gamers are women, and many are aged 25–44, making mobile gaming an attractive channel for brands seeking to expand their reach.

Authenticity: The Heart of Consumer Trust

Millennials and Gen Z continue to demand authenticity from brands, favoring genuine, relatable content over polished corporate messaging. Over 75% of consumers trust content from everyday people more than from brands, fueling the rise of influencer marketing and user-generated content. In response, companies are empowering employees to become brand advocates, leveraging the wider reach and higher engagement of employee-shared content.

Pre-Install User Acquisition: A Powerful Advantage

One of the most effective strategies in 2025 is pre-install user acquisition (UA). This approach ensures that apps are visible to users during device setup, creating a direct path to engagement. By collaborating with original equipment manufacturers (OEMs) like Xiaomi, Vivo, Oppo, SHAREit and Huawei, ARC helps advertisers break through the noise of crowded app stores and ad fatigue.

Pre-install UA offers unparalleled benefits:

  • Guaranteed visibility: Be the first app users see.
  • Higher engagement: Engage users at a key moment—when they’re setting up their devices.
  • Cost efficiency: Pay only when a user actively interacts with your app.

This method aligns perfectly with ARC’s mission to deliver high-volume installs and meaningful engagement, helping brands maximize ROI while optimizing ad spend.

Expanding Opportunities in Alternative App Stores

As global markets grow, alternative app stores like Huawei AppGallery and Samsung Galaxy Store are emerging as powerful channels, especially in regions where Google Play faces restrictions. These platforms open doors to untapped markets, allowing advertisers to diversify their reach.

At ARC, we combine alternative app store placements with AI-driven device-level recommendations, ensuring that app suggestions are personalized and contextually relevant. This approach positions brands at the forefront of user engagement while driving significant growth in new markets.

The Path Ahead: Preparing for 2025

In a world where trends shift quickly, staying ahead requires agility, innovation, and strategic thinking. Whether it’s leveraging AI, crafting ultra-short video ads, or exploring pre-install UA, the mobile advertising landscape in 2025 demands creative solutions tailored to evolving user behavior.

At ARC, we’re not just observers of these trends—we’re at the forefront, helping brands navigate the complexities of mobile advertising with data-driven strategies that deliver results. As you plan your 2025 ad spend, let us help you seize new opportunities, optimize your campaigns, and achieve unparalleled success.

It’s time to take your advertising to the next level. Let’s connect and get started!