Programmatic Strategies employed by 3.14 to drive growth and app loyalty

Mobile Programmatic has truly evolved from its status as the ‘buzz word’ in advertising, with over 88% of US ad dollars are being spent programmatically and 2 thirds of which is being funneled to mobile. Marketers are finally making the transition but the programmatic skills shortage has meant that it has been difficult for many companies to bring programmatic experts in-house and they have been rightly depending on the industry experts to drive the growth for them. In order to explain briefly