Revolutionizing Digital Advertising: The Power of Pre-Search Engagement

In today’s competitive digital landscape, standing out from the crowd requires more than just great products or services. Success lies in understanding and engaging users at every stage of their journey—especially before they even begin searching. This pre-search phase offers a golden opportunity for brands to connect with high-intent users, ensuring their message resonates before distractions take hold. Once users begin their search, they’re plunged into a sea of competing ads, information ove

The Power of Omnichannel Marketing: Why an effective omnichannel strategy is crucial for app marketing?

The way customers engage with brands has undergone a remarkable transformation, evolving into a complex journey that seamlessly blends physical and digital interactions. From browsing on a smartphone to completing a purchase in-store or exploring products online, today’s consumers demand more than just availability—they expect an experience that feels unified and intuitive across every platform. To meet these heightened expectations, businesses must go beyond multichannel presence and create str

Winning in 2025: The Ultimate Guide to Mobile Ad Spend Optimization

As we step into 2025, the mobile advertising landscape is evolving at an unprecedented pace, driven by emerging technologies, shifting consumer preferences, and fresh advertising opportunities. For advertisers, this means rethinking ad spend strategies to stay ahead in a fiercely competitive market. At ARC, we specialize in acquisitions and retargeting, and we're here to guide you through the key trends reshaping the mobile advertising world. AI: The Game-Changer in Advertising Artificial inte

Placing Ads in Relevant Contexts Boosts Ad Recall by 43%

The digital advertising landscape has undergone rapid evolution, with advertisers constantly exploring new ways to engage audiences and drive results. As brands strive for impact, the interplay between innovative formats and strategic placement has proven to be a game-changer. Research reveals that placing ads within relevant contexts can boost ad recall by an impressive 43%, significantly enhancing purchase intent. The Power of 3D Ads: A New Dimension in Consumer Engagement Innovation is re

Retail Media Network's Next Big Move: What It Means for Mobile Marketing Industry

The advertising landscape is undergoing a seismic shift, and at the center of this transformation lies the rapid growth of Retail Media Networks (RMNs). Once confined to e-commerce platforms, RMNs have evolved into powerful advertising ecosystems, offering unparalleled targeting capabilities and first-party data-driven insights. For mobile app marketers, the next phase of retail media’s evolution represents an unmissable opportunity to rethink growth strategies and unlock new avenues for user ac