Retail Media Network's Next Big Move: What It Means for Mobile Marketing Industry

The advertising landscape is undergoing a seismic shift, and at the center of this transformation lies the rapid growth of Retail Media Networks (RMNs). Once confined to e-commerce platforms, RMNs have evolved into powerful advertising ecosystems, offering unparalleled targeting capabilities and first-party data-driven insights. For mobile app marketers, the next phase of retail media’s evolution represents an unmissable opportunity to rethink growth strategies and unlock new avenues for user ac