The growing market of mobile first platforms in India

The market dominance of mobile first platforms in India has been growing for a long time now, with cheaper data plans and massive increase in the sale of smartphones. And due to the Covid 19 pandemic situation, this industry has seen growth like never before. There has been a lasting implication of the pandemic on the mobile economy and some key developments that have changed the consumer experiences post pandemic. In this article we will analyse the growing mobile first market in detail and tr

The era of dominance for Fintech mobile apps

There has been a great inclination towards mobile in the financial sector. The advent of Mobile has created a radical shift in the financial industry. Standing out in the Fintech marketplace is becoming increasingly difficult as a growing number of sophisticated and technologically advanced firms saturate the industry. Meanwhile, traditional institutions are only now starting to catch up. This article enables marketers to understand the changing financial ecosystem in order to plan and adapt f

The future of Marketing measurement capabilities after the launch of ATT framework by Apple

The launch of App Tracking Transparency(ATT) framework by Apple in iOS 14.5 has been one of the most important events in the history of Digital Marketing. While it was certainly a welcomed move as far as consumer privacy was concerned, ATT created a massive challenge for mobile app marketers. Suddenly, data was mostly limited and aggregated, making things totally different for user level-driven measurement and optimization. And the question that first comes to our mind is “How did ATT impac

User Acquisition spendings by apps has seen a 40% YoY rise in 2021

User Acquisition budget in 2021 has reached somewhere in the range of $78-$83 billion, which is a 40% YoY increase. Although the jump in Anroid and iOS varies slightly. There has been a 50% rise in Anroid whereas 26% in iOS, and the reason behind the growth in each OS was entirely different. iOS has seen a 5% dip in Non Organic Installs (NOIs) but at the same time there has been a significant rise in effective cost per install, which drove budgets upward. Ad prices increased by 20% to as muc

Programmatic Mobile Advertising Trends for 2022

3.14 Mobitech, an esteemed name in the mobile advertisement segment, follows a result focussed approach to improve your returns and can help you adapt to the new trends and stay ahead compared to your competitors.