Strategies that can turn your Mobile Game Advertising towards better Return on Ad Spend

Mobile games are one of the most popular and dominating segments in the mobile platforms today. As the segment is becoming more and more popular, there are tons of new games that are launching every year. And with so many options available, it is becoming equally difficult to get your mobile game downloaded onto users’ devices. There is a huge growth in the number of channels, networks, and techniques available to advertisers today. But understanding the market in depth is very crucial. What ma

Advertising Strategies for The New World

With the wake of Covid-19, we are navigating through an uncertain time. The breakout of Corona Novel Virus brought the global economy to its knees- from large business sectors to neighbourhood small businesses this pandemic didn't discriminate.

Covid-19 Impact : Rise in Gaming

But it’s online games that take the sash for keeping people entertained in the confinement of their home. Coronavirus study survey carried out by NRG dated 03.16.2020, shows 47% people are playing more video games worldwide than before the outbreak.

How Has Internet Consumption Changed During Lockdown

As the whole world is adjusting to the new “normal” in the era of Covid-19 and the confinement of four walls, internet has become more vital than ever. Offices and workplaces became a cozy workstation at home. Even schools, colleges and universities went online.

Impact Of COVID-19 On Mobile Advertising

Although there has been a rise in the available ad impressions during lockdowns, the entire mobile adtech industry has seen a drop in its revenue due to lowered CPMs

The potential of LATAM (Latin America) in digital advertising

Considered to be the fourth largest market for mobile advertising in the world, Latin America is a region where smartphones are more of a necessity than a mere luxury.

Are the brands ready to spend in AR/VR as an advertising channel?

With daily technology advancements, new mediums for advertising a product are appearing. AR and VR advertising are the latest entrants. With a whopping spending increase of 94% from 2014-2017, AR and VR are emerging as the newest channels in the marketing industry.

Is Snapchat a Challenge to Google and Facebook Duopoly in the Adtech Space

Facebook and Google’s duopoly in digital space is a fact well established by subsequent Appsfyler’s Performance Index reports. Even though Facebook and Google are continuously maintaining their duopoly in the market, emerging players are improving their market share and ranking up.

Appsflyer Performance Index March 2019 Analysis

Appsflyer, a global leader in mobile attribution and analytics, rolled out its comprehensive performance index analysis, Edition VIII, covering the later half of 2018.