Advertising Strategies for The New World

With the wake of Covid-19, we are navigating through an uncertain time. The breakout of Corona Novel Virus brought the global economy to its knees- from large business sectors to neighbourhood small businesses this pandemic didn't discriminate.

Covid-19 Impact : Rise in Gaming

But it’s online games that take the sash for keeping people entertained in the confinement of their home. Coronavirus study survey carried out by NRG dated 03.16.2020, shows 47% people are playing more video games worldwide than before the outbreak.

How Has Internet Consumption Changed During Lockdown

As the whole world is adjusting to the new “normal” in the era of Covid-19 and the confinement of four walls, internet has become more vital than ever. Offices and workplaces became a cozy workstation at home. Even schools, colleges and universities went online.

Impact Of COVID-19 On Mobile Advertising

Although there has been a rise in the available ad impressions during lockdowns, the entire mobile adtech industry has seen a drop in its revenue due to lowered CPMs

The potential of LATAM (Latin America) in digital advertising

Considered to be the fourth largest market for mobile advertising in the world, Latin America is a region where smartphones are more of a necessity than a mere luxury.

Are the brands ready to spend in AR/VR as an advertising channel?

With daily technology advancements, new mediums for advertising a product are appearing. AR and VR advertising are the latest entrants. With a whopping spending increase of 94% from 2014-2017, AR and VR are emerging as the newest channels in the marketing industry.